The digital divide poses significant challenges for Bottom of the Pyramid (BoP) users, limiting their access to vital information and opport

Collaborating with influencers offers a powerful strategy to engage Bottom of the Pyramid (BoP) audiences. By leveraging the credibility and

Localized social media marketing is essential for effectively engaging Bottom of the Pyramid (BoP) segments. By tailoring content to reflect

Engaging the Bottom of the Pyramid (BoP) through social media is not just a corporate social responsibility initiative; it is a strategic

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