Austin StanfelAug 203 min readTurning the Tide: Successful Social Media Campaigns Targeting the Bottom of the PyramidSocial media campaigns targeting the Bottom of the Pyramid (BoP) can drive significant social impact and inclusive growth. By exploring case
Austin StanfelAug 63 min readInfluence at the Bottom: Collaborating with Influencers to Engage BoP AudiencesCollaborating with influencers offers a powerful strategy to engage Bottom of the Pyramid (BoP) audiences. By leveraging the credibility and
Austin StanfelJul 43 min readUnlocking Potential: Effective Social Media Strategies for Engaging the Bottom of the PyramidEngaging the Bottom of the Pyramid (BoP) through social media is not just a corporate social responsibility initiative; it is a strategic
Austin StanfelMay 293 min readThe Power of Permission: Unleashing the Potential of Zero-Party Data Collection StrategiesUnlock the power of ZeroPartyData! Learn how to collect and leverage data directly from your customers to enhance personalization, build ...
Austin StanfelMay 113 min readNavigating the Moral Maze: Ethical AI in Marketing PracticesIn today's digital-first world, artificial intelligence (AI) has become an integral part of marketing strategies across various industries.
Austin StanfelMar 263 min readDeinfluencing Unleashed: How Rejecting the Hype is Shaping the Future of ConsumerismThe trend of "deinfluencing" has emerged as a counter-movement to traditional influencer culture on social media, where influencers...