Austin StanfelAug 203 min readTurning the Tide: Successful Social Media Campaigns Targeting the Bottom of the PyramidSocial media campaigns targeting the Bottom of the Pyramid (BoP) can drive significant social impact and inclusive growth. By exploring case
Austin StanfelAug 63 min readInfluence at the Bottom: Collaborating with Influencers to Engage BoP AudiencesCollaborating with influencers offers a powerful strategy to engage Bottom of the Pyramid (BoP) audiences. By leveraging the credibility and