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Creating a Career of Compassion and Purpose

Aug 7, 20192 min read

Creating a Career of Compassion and Purpose

Before you define the purpose of your organization, it is important to understand your purpose as a person. I've always had an interest...

Agency Style Coursework vs an Internship Experience

Austin Stanfel

Jul 31, 20192 min read

Agency Style Coursework vs an Internship Experience

Perhaps, the biggest difference between agency style coursework and an internship experience includes the opportunities of leadership...

Why Retailers Should Rethink Their Online Review Strategy

Austin Stanfel

Jul 24, 20193 min read

Why Retailers Should Rethink Their Online Review Strategy

Amazon was the very first e-commerce website that allowed consumers to put ratings and reviews of products online, in 1995. According to...

The New Reality Blurring the Lines Between Marketing and Research

Austin Stanfel

Jul 16, 20192 min read

The New Reality Blurring the Lines Between Marketing and Research

The consumer behavior is constantly evolving. As a result of this, companies have to align their market research and marketing practices....

How New Media is Influencing Today’s Marketing Design

Austin Stanfel

Jul 12, 20193 min read

How New Media is Influencing Today’s Marketing Design

"Attention is a valuable asset since our minds are jumbled with noise," and that is the most significant need of advertising, to gain the...

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

Austin Stanfel

Jun 24, 20193 min read

Web Accessibility Worldwide Why Standards Vary and How International Brands Should Respond

In case you make a quick search of the term ‘web accessibility', you will end up with the WCAG (Web Content Accessibility Guidelines)....

9 Quick Marketing Tips for Non-Marketers

Austin Stanfel

Jun 17, 20194 min read

9 Quick Marketing Tips for Non-Marketers

A digital marketing plan doesn't need to be perceived as outrageously complicating for non-advertisers, It's just a systematic plan for...

Austin Stanfel

Jun 11, 20193 min read

Content Trends: The Customer Preference

In this article, we will talk about different content formats that you can use in your content marketing strategy. Therefore, you can...

The General Data Protection Regulation for Customers

Austin Stanfel

Jun 3, 20193 min read

The General Data Protection Regulation for Customers

The data, the record of who we are, where we are, what we do, what we think have become the foundation of the internet. If we cannot...

Why Marketing Analytics Has Not Lived Up To Its Promise

Austin Stanfel

May 30, 20192 min read

Why Marketing Analytics Has Not Lived Up To Its Promise

Why Marketing Analytics Has Not Lived Up To Its Promise It has been observed in recent times that more and more companies are showing a...

Content Trends and Preference for Latest Generations

Austin Stanfel

May 22, 20193 min read

Content Trends and Preference for Latest Generations

Content Trends and Preference for Latest Generations Yes, there is something bright for a content marketing strategy is the importance of...

Google Featured Snippets Steal My Website Traffic: What to Do?

Austin Stanfel

May 17, 20193 min read

Google Featured Snippets Steal My Website Traffic: What to Do?

Google Featured Snippets Steal My Website Traffic: What to Do? Google wants to give a twist to the "featured snippets" (in Spanish,...

Tips For Improving Your Marketing Team’s Creativity

Austin Stanfel

May 14, 20193 min read

Tips For Improving Your Marketing Team’s Creativity

Creativity comes from within. It is unique for every person but as human beings, we cannot bring out our creativity all day long. We are...

The Strange Thing That Happens In Your Brain When You Hear a Good Story – And How to Use It to Yo

Austin Stanfel

May 9, 20192 min read

The Strange Thing That Happens In Your Brain When You Hear a Good Story – And How to Use It to Yo

Sam had a psychiatrist exam to write on Friday. At the same time on the same day, he had to attend a crucial holy event which he had...

What Creativity Looks Like in Marketing Today

Austin Stanfel

May 6, 20192 min read

What Creativity Looks Like in Marketing Today

You need a solid marketing plan to make people aware of the business and the campaign. Now the question is what makes it creative? If...

The 9 Habits of Highly Successful Content Creators

Austin Stanfel

May 3, 20193 min read

The 9 Habits of Highly Successful Content Creators

For every marketing, plan content is as important as butter to toast or cheese to pizza. Almost 91% of business professionals use...

Austin Stanfel

Apr 29, 20193 min read

SEO Is Back. Thank God.

What is SEO? SEO or Search Engine Optimization is a systematic way to show web pages in search engines. More precisely, it is a way to...

Reflecting on My Failure to Build a Billion Dollar Company

Austin Stanfel

Apr 17, 20192 min read

Reflecting on My Failure to Build a Billion Dollar Company

Imagine graduating from your university after toiling hard on a degree you have worked so hard to earn. You set out brimming with drive...

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

Austin Stanfel

Apr 10, 20192 min read

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

Social media marketing is a really powerful way for businesses of all sizes to reach prospects and customers. More than a billion people...

4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing

Austin Stanfel

Apr 1, 20192 min read

4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing

The art of marketing has been refined in many ways over the years, and as a result, many strategies have also been developed. Inclusive...