Did you know?:
LinkedIn network has 610 million members with 303 million active monthly users, 40% of which visit the site daily
90 million senior-level influencers and 63 million decision-makers use LinkedIn
Here are 7 Free Tips for Accelerating Growth with Linkedin Marketing
1. Find Highly Targeted Customers and Connections
LinkedIn has the best targeting in the market when it comes to digital advertising. This can be very helpful for small businesses to narrow down, which is the industry and job position of the people who would be their target audience. For example, if you are selling human resources software to small businesses in Europe, you can manage your campaigns so that they are only seen by businesses with less than 200 employees, that are based in Europe, and, within that sample, only to people at those companies with a human resource's title.
2. Grow Your Email Marketing List
A good strategy for growing your email marketing reach is to write a message that you can send to people you connect with in order to thank them for agreeing to connect with you and inviting them to sign up for your newsletter. You should include an apology for sending an impersonal letter. In this way, you can reach up to 50 people at the same time. Include a direct link for them to sign up. Always remember to include some form of reciprocity in your letter. First, include what they will get when they sign up to receive your email and, second, offer to take a look at something they've produced.
3. Post High-Quality Content
Be sure to post high-quality content. You can make sure that it is very targeted and that it accomplishes two main objectives. The first one is that you should offer value; you can do this by teaching someone to solve a problem or teach them something that can improve their abilities. By doing this, you are establishing yourself as an authority in this field, which is the second objective. Both these aspects will bring in more business as long as you're offering true value.
4. Join groups — and Stay Active
One of the best ways for small business owners to stay in touch with the needs of their target audience is by joining LinkedIn groups that are related to the interests of that demographic. It is a good way of knowing how the needs of their target audience change and there may also be opportunities for small business owners to offer some advice and added value. One of the best things about LinkedIn groups is that you can send messages to the other members of the group. This is a great way of connecting with potential clients and building a relationship with them without the added expense of LinkedIn InMail.
5. Make your Company Page Matter
It is important for your brand to have its own profile page. This will help you establish a constant presence. Remember that the Company profile page should be on brand, that is to say, the colors, content, and images should be consistent with the colors, content, and images present in your other online presence, such as your webpage and social media profiles. You should update your profile page regularly so that the content remains relevant and to show that your business is active.
6. Start with Connections, Then Build Relationships
Because LinkedIn is a network designed specifically to create connections between professionals, business owners should make the most of it and connect with other business owners, possible clients, and strategic partners. Once you've made the connections, you can decide how to strategically start building the connections you are most interested in in order to make them into working relationships.
7. Use Rich Media to Increase Company Page Engagement
Visual content generates six times more engagement than content that is text only. Because the human brain is able to process images much faster than it can process text, this actually makes sense. Be sure to add more media content to your page updates, like images or videos in order to grow your engagement.
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