Did you know?:
Google Ads convert 50% better than organic search results
Average ROI is 200% on Google Ads campaign spending or 2|1
Here are 7 Free Tips for accelerating growth with Google Ads
1. Make Your Landing Page Relevant
A good PPC ad campaign will take leads to your landing page. The main objective of your landing page is to draw in that potential customer and convert them into a paying one. A good way to make your landing page more effective is to make sure that the message in your ad campaign aligns with the message in your landing page.
2. Optimize Negative Keywords
AdWords lets you define which keywords do not align with the message of your brand, or with your products or services. Optimize the use of negative keywords and that will become one of your most effective strategies.
3. Use the Right Keyword Match Types
When a user types something in the search bar, AdWords brings up the ads that are most relevant to the search term and that is what the user sees first. AdWords does this through keywords. This makes your keywords and the modifiers you assign for them the most important element in PPC campaigns. Use the keywords that are most relevant to your target audience in order for them to find you.
4. Remove any Duplicate Keywords
Most people assume that leaving duplicate keywords will not harm them because they would just be competing against their own brand. Duplicate keywords should be removed, and not doing so is a typical mistake.
5. Break Out Mobile-Optimized Campaigns
Another common mistake is running the same campaign for mobile devices and desktop devices. A good way to get more clicks is to use separate campaigns and allow your mobile-user costumers to view your ads in the right format.
6. Adjust Bids for Geotargeting
Marketing campaigns designed for industries such as real estate, hospitality, lawyers and restaurants will most probably define their customer persona by their access to the physical location of their offices. Geotargetting your PPC campaigns is an effective way to focus your marketing efforts no matter the industry. If you provide a digital services or products, you can take the time to study the areas where you have the most engagement and focus a bigger part of your media budget to that area. If you don't depend on where your costumers are, you can still use geotargeted bids based on other criteria, such as user needs.
7. Monitor What People Type When They Convert
Aside from monitoring how your keywords perform, you can also track performance in another way. Take some time to study what people type in the search bar that leads them to your landing page and, later, to a conversion.
Learn more at: https://stanfel-university.teachable.com/p/google-ads
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